In 2025, an unimaginable range of AI tools and techniques has revolutionized the video production landscape.
AI tools not only ignite limitless creativity but also make video production more efficient. These tools also enable you to scale your production, ensuring consistent quality and speed.
AI tools transform video production by offering capabilities that reduce costs, enhance precision, improve productivity, and streamline processes.
In video production, AI tools leverage advanced algorithms to simulate optimal lighting conditions, elevate image quality, and reduce noise, resulting in breathtaking videos that captivate audiences. AI-powered enhancement tools also increase the sharpness of an image and remove unwanted elements from a scene, making them invaluable in video production.
This in-depth blog post discusses the top AI tools you can use during different video production activities.
Production Activities
1. Filming
The actual creation of your video takes place in this stage. Most of the elements that you want to appear in the final video are captured here, and your story starts to come to life.
The final video will consist of clips from the filming stage in addition to clips purchased from stock videography sites. A-Roll is captured during the filming stage, and a lot of B-Roll is also captured during this phase. However, a lot of B-Roll is often purchased from online sites. In addition, the final video may contain 2D or 3D animation and other elements that are composited into the final video.
The key objective of filming is to ensure that the footage is shot well and ready for post-production.
Video footage can be created the traditional way using a camera. The filming activities include setting up lighting equipment, video tools, sound systems, preparing talent, capturing B-roll, etc.
You can also create video footage digitally using animation software. This is where AI tools can be handy.
Creating animations, capturing B-roll footage, and recording voiceovers are the major activities in this step.
For precise video creation, you must ensure that the video footage follows the storyboard and shot list closely. You can achieve this by referring to the storyboard often while filming your footage, prioritizing your video objective.
Refer to our blog on the pre-production of videos using AI tools for more details on storyboarding, shot list creation, and scriptwriting.
Creating Animated Videos
The simplest way to jump-start your brand’s video marketing with little investment upfront is to create animated videos. Currently, there are dozens of easy-to-use, browser-based AI tools to make animated videos.
All you need to do is invest a few minutes to learn how to make these videos using the AI tool of your choice.
Top 5 AI Tools for Video Production
AI tools can be used to generate visuals from text prompts. You can also use AI to generate reference images for various scenes or characters instead of searching for them manually.
The AI-driven tools discussed here make it simpler and more accessible for creators at different skill levels to produce exceptional videos.
1. RunwayML
Runway ML is a multimodal AI tool that can generate innovative videos with text prompts, images, or video clips.
Niche/Customer Type:
- Designed for creative professionals, digital marketers, and filmmakers.
- Focuses on advanced AI-driven tools for editing, special effects, and compositing.
Best Applications:
- Video editing and visual effects, such as rotating 3D model visualizations, background removal, and style transfer.
- Repurposing footage to create unique artistic video content.
Adoption and Use Cases:
- Popular among video editors and filmmakers who value AI-enhanced workflows.
- Widely adopted for creating effects-heavy videos in both professional and indie film industries.
The advantage of using Runway ML is that you can synthesize new videos realistically and consistently without lights and a camera.
You only need to apply a text prompt or the composition and style of an image to the framework of a source video (Video to Video). You can also use only words (Text to Video).
So, you’re virtually filming something new without doing any real filming.
2. Synthesia.io
Niche/Customer Type:
- Ideal for corporate clients, e-learning developers, and marketing professionals.
- Focuses on AI-generated video creation using virtual avatars.
Best Applications:
- Corporate training videos, e-learning modules, and personalized marketing videos.
- Creating professional, human-like avatars speaking in multiple languages.
Adoption and Use Cases:
- One of the most adopted tools for e-learning and internal corporate communications.
- Frequently used to save time and costs in producing multilingual videos for global audiences.
You can choose from 230 AI avatars and voiceovers in 140 languages. You can also create your own personal avatars.
Synthesia.io allows you to upload your own images, infographics, videos, and more. You also get access to a selection of royalty-free soundtracks and royalty-free content, such as images and videos from Getty Images and Pexels, icons from Icons 8, and music from Soundstripe.
You can explore 300+ video templates for various use cases, pick the best one that matches your business objectives, and finish your video in minutes.
With this tool, you don’t need to film videos in expensive studios, and you can turn your PowerPoint presentations into videos.
3. Fliki.ai
Fliki.ai’s text-to-video generator can quickly transform your text into videos. You only need to key in a prompt or enter your text script.
Niche/Customer Type:
- Content creators, marketers, and small business owners.
- Specialized in turning text into videos with AI-generated voiceovers.
Best Applications:
- Quick social media content creation, promotional videos, and explainer videos.
- Turning blog posts or written content into engaging video format.
Adoption and Use Cases:
- High adoption among solopreneurs and small marketing teams who need to create short-form video content rapidly.
- Particularly effective for social media content creation.
Fliki.ai’s diverse selection of video templates that feature advanced layering, precise timing controls, customization options, animations, and more are designed to inspire and simplify your creative process for any video project.
Your photos will no longer be mere frozen moments. You can use Fliki’s Image-to-Video feature to create a flowing narrative, entwined into a captivating video.
4. Invideo.io
Invideo.io’s idea-to-video generator truly transforms the video-making process.
Niche/Customer Type:
- Aimed at marketers, content creators, and businesses.
- Simplifies the video editing process with templates and AI-assisted tools.
Best Applications:
- Creating branded marketing videos, advertisements, and social media posts.
- Ideal for businesses looking for a quick and easy way to generate polished videos.
Adoption and Use Cases:
- Popular among small and medium-sized businesses (SMBs) and marketing teams for creating high-quality content at scale.
- High adoption for social media advertising and promotional videos.
Invideo.io is possibly the top tool for video-making, whether you want to create ads for your business or make short clips on any topic.
Invideo.io’s stock media library has over 16 million resources. In addition, you can choose from over 7,000 custom video templates.
5. Pictory.ai
Pictory.ai presents you with the simplest way to create professional videos, whether you are a digital marketer, social media manager, brand manager, product marketing manager, or e-commerce digital strategist.
Niche/Customer Type:
- Perfect for YouTubers, marketing agencies, course creators, and digital marketers.
- AI-assisted tools and pre-designed templates simplify the video creation process.
Best Applications:
- Creating engaging learning content, YouTube videos, and product videos.
- Ideal for business professionals and organizations looking to create high-quality videos and scale their businesses.
Adoption and Use Cases:
- Popular among social media managers, education professionals, and marketing teams for creating exceptional content at scale.
- High adoption for promotional videos, explainer videos, and social media marketing.
Pictory.ai’s easy-to-use, time-saving AI-powered features include text-to-speech, automatic captioning, AI voice generator, PowerPoint to video, AI subtitles and captions, AI video templates, and much more.
Overall Recommendations for Specific Niches
The best AI tool for you will depend on your specific use case, technical expertise, and budget. While RunwayML and Synthesia.io are ideal for creators with advanced needs, InVideo.io and Pictory.ai are better suited to creators who seek simplicity and speed. Fliki.ai provides exceptional value for creators focused primarily on social media.
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- Creative Video Projects:
- Top picks: RunwayML, Invideo.io, Fliki.ai.
- Reasons: Better collaborative workflows and creative editing.
- Social Media Content Creation:
- Top picks:ai, Pictory.ai, Invideo.io.
- Reasons: User-friendly with powerful features for creating engaging short-format videos.
- Corporate Training and Marketing:
- Top picks:io, Pictory.ai, Invideo.io.
- Reasons: The best professional AI avatars with features that support multilingual video production.
- Educational and E-Learning:
- Top picks:ai, Fliki.ai, Invideo.io.
- Reasons: Dynamic features that simplify explainer videos and educational content creation.
- Content Repurposing:
- Top picks:ai, Pictory.ai.
- Reasons: Specialized features that excel at transforming existing content into new, engaging videos.
In summary, Synthesia.io, InVideo.io, and Fliki.ai are currently the market leaders. Their user-friendly interfaces and higher adaptability in creating diverse video content are hard to beat.
Each one of the 5 AI tools discussed here offers unique features personalized to specific applications. You need to consider the features you want the most before choosing the AI tool that best fits your production needs.
2. Sound Recording
Audio quality plays a crucial role in the success or failure of a video. Poor audio can make it tough for viewers to understand your message. On the contrary, excellent audio quality can elevate the viewing experience, ensuring your video is more impactful and memorable.
Clear and crisp audio without background noise and distortion is paramount for a great viewer experience. The right music, sound effects, natural sound, and narration all work in sync to deliver a cohesive result.
The results from a study conducted by the University of California, Berkeley, have identified 13 different subjective experiences that various types of music can evoke in people.
For example, people experienced feelings of fear when they listened to Bernard Herrmann’s track “The Murder,” which was incidentally the background music in Alfred Hitchcock’s film Psycho. Likewise, a suspenseful track can create tension, but uplifting music can create a sense of positivity.
Therefore, it’s vital to pay meticulous attention to the audio quality of your videos. The use of the latest recording equipment and techniques will ensure that the audio track is well-balanced and properly mixed.
AI tools can simplify sound synchronization and boost audio quality. Leveraging these tools will help you focus on the creative aspects of video production while ensuring precise audio synchronization.
Top AI Tools for Sound Recording
1. ElevenLabs.io
ElevenLabs.io lets you generate any sound imaginable. You only need to key in a text prompt.
Creators can use ElevenLabs to produce authentic voiceovers, clone their voices, and narrate videos and audiobooks.
ElevenLabs is an AI audio tool that helps content creators with different sound-related tasks—from voiceover generation and background music to AI dubbing and sound effect production.
2. Elai.io
Elai.io enables you to clone human voices in 32 different languages. The accuracy and fluency of Elai.io’s algorithms are unmatched. Some common use cases include creating audio tracks for employee training, sales training, explainer, and how-to and technical videos.
In a few clicks, Elai.io can transform a blog post into a video presentation with a human presenter. You can also translate your video in 75 different languages. All you need to do is type the text that your AI/human avatar will voice-over in the presentation.
3. Akool
Akool is an incredible tool. It can craft the words from your idea, create a lifelike talking avatar, and select the perfect background. And in minutes, Akool will deliver 10 versions in 10 languages.
Akool allows you to clone a voice or select the perfect match from over 500 characters.
You can create a lifelike avatar and watch it speak in 150+ languages, with faultless lip sync and realistic movements. As a result, your videos will feel truly human, not just AI.
4. Speechify
Speechify can generate 1000+ natural, lifelike AI voices. These voices are available in 60+ languages, and you’ll find every accent you need. The tool also has unique features, such as a pronunciation library, voice cloning, emotional control, and pauses.
The best use cases for Speechify include creating voices for e-learning modules, YouTube videos, explainer videos, training videos, TikTok content, and podcasts.
Speechify produces highly realistic speech voices and audio files. With Speechify Voice Studio, you can clone your voice and use it for AI voice-overs. Speechify’s AI Dubbing and Cloning features integrate seamlessly with the tool’s Voice-over product.
5. Murf.ai
Murf.ai’s voice cloning can craft custom voice clones. The generated AI voice clone will mimic real human emotions, such as happiness, sadness, anger, and more.
Murf.ai’s Dub feature seamlessly matches the primary speaker’s voice in any language, ensuring quality and consistency. The tool excels in delivering unparalleled accuracy, adjusting lip movements flawlessly to match the text script in the new language.
Murf.ai can create a perfect match of the voice you want. You can also customize the voice by fine-tuning pitch, speed, tone, and more to generate life-like narration.
3. Performance Capture
Performance capture is the advancement of motion-capture technology, where an artiste’s whole performance—hand and body movements, facial expressions, gestures, and voice—are all meticulously captured as data using visual markers, sensors, and/or the latest camera techniques.
Unlike conventional motion capture that focuses just on an actor’s hand and body movements, performance capture provides a comprehensive representation of an actor’s performance, together with their emotional nuances.
Inertial motion capture (IMC) collects data from the movements of sensors, such as accelerometers, magnetometers, and gyroscopes, placed on an actor’s body instead of from markers. You can process IMC data in real time. Also, IMC is easier to implement compared to optical performance capture because it doesn’t require the same intricate camera setups.
Performance capture software provides accurate realism and price and performance advantages. Some examples of performance capture software include:
- AutoDesk MotionBuilder
- Vicon
- Iclone
- Rococo
- OptiTrack
- Cortex
- Xsens
Tools
Camera and Equipment Automation
DJI Drones: For aerial videography and cinematic drone shots.
DJI (Da-Jiang Innovations) drones are used for photography and videography for a variety of purposes, such as capturing aerial footage, road trips, and selfies. DJI drones are well-renowned for their high-resolution cameras, user-friendly controls, sophisticated stabilization systems, and extended flight times.
DJI drones use GPS (Global Positioning System), computer vision, and the latest obstacle avoidance technology to automate their flying modes and filming tools. These technologies enable drones to track subjects, evade obstacles, and stabilize their flight.
The incorporation of AI enhances the autonomy of drones. Further, the intelligence and decision-making abilities of drones also increase considerably, empowering them to execute complex tasks with incredible efficiency.
The drone’s intelligent features, such as FocusTrack and MasterShots, are especially useful for video creators with zero experience. These features simplify the shooting process, enabling creators to focus on creativity without having to manage two or even three separate control sticks simultaneously. Keeping a subject in the center of the frame while orbiting around it and ascending simultaneously is very challenging. However, with the use of FocusTrack, these shots are considerably easier to capture.
DJI Air 3 MasterShots and QuickShots
DJI Air 3S is a dual-camera drone that integrates a suite of the latest technologies. This drone features a 1-inch-CMOS primary camera along with a 70mm medium tele camera. Each camera has up to 14 stops of dynamic range and can capture landscapes, portraits, and more in great detail.
The MasterShots feature supports automatic aerial photography. Based on the type and distance of the subject, the drone will automatically select from Landscape, Proximity, and Portrait flight routes and create a cinematic sequence of shots. You can access diverse templates to create an impressive video with a single tap.
The QuickShots feature is an intelligent flight function that includes the following shooting modes: Dronie, Circle, Rocket, Boomerang, Helix, and Asteroid. The drone will record according to the shooting mode you select and automatically generate a short video.
Red Cameras
Red Cameras essentially leverage AI through their Red Connect feature.
A video creator can use this feature to stream raw footage in real-time straight from the camera to a control unit that can then use potent external AI processing capabilities, such as those offered by NVIDIA Holoscan, to analyze the live video stream.
Key Points about Red Cameras and AI
Integration with NVIDIA Holoscan:
Red’s premium V-Raptor cameras can connect straight to NVIDIA Holoscan, a tool with the latest AI-driven media processing capabilities.
Real-Time Processing Via Red Connect:
Creators can use this feature to stream raw R3D video over IP, enabling instant AI analysis on the live feed.
External Processing Power:
Red cameras don’t rely on onboard AI. Instead, they leverage the processing power of external computers and tools like NVIDIA Holoscan to execute complex AI tasks.
Applications in Video Production:
This integration allows for real-time visual effects, on-set monitoring with AI-powered analysis, and the latest post-production workflows.
AI for On-Set Assistance
CueScript
CueScript AI-powered teleprompter software applications are designed to assist with dialogue delivery, enhancing the prompting process for video producers, presenters, and technical staff.
In a CueScript teleprompter, AI is primarily used to enable automated script scrolling based on voice recognition. So, in essence, the text on the prompter advances automatically as the speaker talks, allowing for a more natural delivery and improved efficiency during filming or presentation by eliminating the need for manual scrolling by an operator. This feature is called “SayiT” on CueScript systems.
CueScript teleprompters offer the following benefits:
- Real-time script preview
- High-resolution LED screens
- Portable solutions
- Smooth scrolling
- Simple to set up
- Durable design
- Low energy consumption.
How does a teleprompter work?
A teleprompter uses a screen situated next to the lens of a video camera. A sheet of glass will then reflect the words on the screen in view of the presenter. The reflection of the script will ensure that a speaker or presenter doesn’t have to look down to consult their notes. Therefore, the teleprompter will create the effect that the speaker or presenter is speaking from memory or spontaneously.
Video Capture
Z CAM
Z CAM is a brand of premium camera systems renowned for their compact designs and exceptional imaging capabilities. The company’s camera range caters to content creators, videographers, and filmmakers. The AI-enabled functionalities of these cameras automate scene recognition and adjustments.
Z CAM cameras offer the following benefits:
- Compact and modular designs
- AI scene recognition
- High resolution and frame rates
- Real-time adjustments
- User-friendly interface
- Connectivity and workflow integration.
How Does ZCAM Leverage AI?
Z CAM leverages AI to boost the user experience, enhance image quality, and simplify the creative process for content creators, videographers, and filmmakers. The following is a breakdown of how Z CAM integrates AI into its camera systems:
- Autofocus and Subject Tracking
AI-driven autofocus systems track subjects with a high level of accuracy, including human faces, eyes, or other predefined elements in the frame.
- Scene Recognition and Analysis
Elements like lighting conditions, subject movement, color balance, and depth of field are identified by Z CAM cameras using AI algorithms to evaluate the scene in real-time.
- Predictive Algorithms for Stabilization
AI algorithms foresee and compensate for camera shake by analyzing motion patterns.
- Intelligent Exposure Adjustment
AI monitors the brightness and contrast levels of a scene constantly, making modifications to exposure settings to avoid underexposure or overexposure.
- Color Grading and Image Optimization
AI optimizes color grading and tone mapping during recording based on the desired style.
- Live Streaming and Real-Time Processing
Z CAM cameras offer real-time enhancements, such as real-time noise reduction and intelligent background blurring, during live streams.
- Workflow Automation
AI streamlines tasks, such as file organization, metadata generation, and scene tagging, during recording.
Summary
AI has definitely revolutionized video creation, redefining the way videographers and filmmakers perceive, create, and manipulate video content. AI tools simplify complex shooting scenarios, saving time in production and ensuring professional-grade results with minimal effort.
AI-based tools present creators with a lucrative opportunity to broaden their creative horizons, enhance collaboration strategies, and simplify workflows.
The wide range of AI tools explored right through this blog post, each with its distinct strengths, opens the door to endless creative possibilities—from automating tedious transcription processes and refining video quality to generating dynamic videos from simple text input.
At Picsera, our team of video production specialists is skilled and well-versed in the use of the AI tools discussed here. We can create videos for you in the most cost-effective way possible.
The friendly team at Picsera can work together with you in the planning phases to quickly flush out requirements and then use traditional methods for video creation when AI falls short.
You don’t need to become an expert in these AI tools. The best approach would be for you to delegate the task to Picsera in order to stay efficient and effective in your video content production workflow.
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Picsera was founded in 2014 by David Sinai, a serious ameteur photographer who spent the first 20 years of his career working in the financial technology space. With a track record of building innovative solutions and working with offshore partners, David started Picsera to help photographers work more efficiently by enabling them to outsource their image editing. With very affordable rates and incredibly fast turnaround times, photographers from a variety of industries (eCommerce, real estate, weddings and portrait studios) enjoy larger, more successful businesses while still maintaining more time for their families, friends, and hobbies. Today, David and his team at Picsera assist all kinds of content creators with 3D modeling and rendering and video editing. When David is not working you’ll find him spending time with his family, mountain biking, or capturing landscapes throughout South Florida with either his pro cameras or drone.