With the rise of e-commerce, retailers have embraced cutting-edge technology such as Augmented Reality (AR) to boost their consumers’ shopping experiences and gain a strategic advantage over their rivals. This technology has altered the customer shopping experience, from entering a supermarket to getting the final item at home, in unprecedented ways.
With the furniture industry, Augmented Reality allows the customers to see how a certain furniture piece will fit into their current space. Will the new sofa match the table set-up in the living room? With Augmented Reality Shopping, the customers no longer need to push their imagination to discern whether the furniture piece is apt for their home space.
With this new technology, customers can now interact with the online platforms that sell the products and allow them to digitally try on, try out, connect with, or customize their products. In contrast to traditional web browsing, these interactions help provide more accurate, intuitive product details.
For retailers, Augmented Reality shopping has led to increased brand interaction, and for consumers, it has led to a whole new way of shopping. This element of interaction elicits a response from the consumers, and ultimately encourages them to purchase it. According to statistics, 71% of consumers say they would be more inclined to browse and shop a product catalogue with Augmented Reality.