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Discover the Joy of Marketing!

And, Do Your Photography Business a Favor

Photographer and marketing expert, Sarah Petty, shares sound strategies and advice for improving your photography business on her website the Joy of Marketing. Her lively coaching style, artfully produced materials, and marketing savvy will keep you engaged and inspired to take action.

A photographer in Springfield, Illinois, who specializes in children and baby portraits, Sarah is certified by the PPA as having one of the most profitable studios in the nation. She’s also written a NYT bestselling marketing book titled Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth. 

With an MBA and more than 20 years of experience helping to build one of the world’s most recognizable corporate brands, Sarah is able to make marketing simple and actionable for the busy photography business owner. It is clear she has a passion for marketing, for photography, and for educating small business owners.

On the Joy of Marketing website you can find Sarah’s upcoming events, additional marketing resources that are available for download, as well as marketing materials available to purchase. Whether you’re looking for more information on creating a marketing plan or just want a few design templates for social media, you can find it on her website.

One free and valuable resource for any photographer is training on what to say when your clients ask for digital files. It is available immediately, on demand, as soon as you opt in. Other free content items available under Marketing Resources are:JOM-PhotographyMarketingPlan-Banner

1. Twelve Days to your Photography Marketing Plan
2. How to Raise your Prices without Losing all of your Clients
3. Case Study: the 60 Word Note that Landed me a $10,750.32 Portrait Order

Learn more about Sarah Petty and how to “make REAL money as a photographer”, by subscribing to her newsletter or registering for one of her events on