A photographer’s area of focus will usually determine when they’ll be most busy. It’s during these times that professional photo editing help with the menial tasks can pay big dividends. Photographers take a lot of pride in their work, as they should, but that reputation is based on their creative abilities and overall style, not the rudimentary tasks that often take so much time.
Photo selection and color correction are two of the examples the Irvine piece gives for photographers to outsource. This type of work takes up valuable time that the professional could be spending on more important functions. The chances of someone being able to tell that small tasks like these were not done by the photographer themselves are very unlikely.
One of the things supporting this efficient business model is the fact that all of it can now be done almost exclusively electronically. It’s become so easy to do that even amateurs have taken to it. People share over 1.8 billion photos each day. On Instagram alone there are an estimated 300 million users sharing 70 million pictures a day. In 2012, the number of images hosted was 30 times greater than the photo archive in the Library of Congress.
At the end of the day, you’ll end up maximizing your profits by being able to focus your energy and skills to more important parts of your business. Even the best writers have an editor; there’s no reason Picsera shouldn’t act as your editor.