Learning how to photograph rings is part art and part science. Rings are beautiful, sparkly pieces of jewelry that people love to wear. But they are also small, finicky little items to photograph because of their tiny, intricate details. As with most trades, a craftsman is only as good as his or her tools. Jewelry photography is no exception. If you don’t have the right tools when you go to shoot, you will wind up disappointed with your final images.
Sure you can fix up images in post-production with great photo editing, but the recipe for truly stunning images is great photography plus great photo editing. Today we’ll show you how to photograph rings that showcase the value of your jewelry, create a great buyer experience, and entice your customers to purchase your items.
Outsource Ring Photography
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Now let’s get down to business and talk about how to photograph rings for eCommerce.
Photography Equipment and Props You Need to Shoot Rings Properly
1. Macro Lens
2. Light Box or Shooting Tent
3. White Tile
White tile is an ordinary, white ceramic piece of tile you can purchase at any home improvement store. The main purpose of this prop is to allow more light reflection for certain shots.
4. Hot Glue Gun
A hot glue gun is key to maintaining your rings in the proper position while shooting.
5. Small Mirror
A small mirror is ideal for adding even more light to your jewelry pieces.
6. White Reflectors
White reflectors are used to fill in shadows more softly than mirrors.
7. LED Lights
Creating a broad, soft light is important. Two sets of LED Lights outside a shooting tent will make for soft, diffused light. You can add even more diffusion if you place the LED lights inside a Softbox. To add sparkle to your stones we recommend using a small lower power portable bank of LED lights without a diffuser. Use this to add character to your stones and jewelry. It will give you a nice twinkle. When selecting LED lights be sure they are all the same color balance rating. Daylight balanced lights work best since the lights can be used in conjunction with window light to add nice fill light.
Now that you have all your photography equipment and props ready, it’s time to begin the photo shoot!
Prepping the Rings for the Photo Shoot
I think we’ve mentioned this tip in every jewelry article we’ve shared, but that’s because it’s really important. Shiny objects need to be spotless. Fingerprints, dust and other blemishes will be incredibly obvious in your photographs. It’s time-consuming to remove these blemishes in post-production processing, so avoid the frustration and make sure each item is carefully cleaned. We recommend that you handle all jewelry with white cotton gloves to ensure it stays clean.
Ring Photography Zoom Coaching
Time to Shoot Your Rings
There are several ways of arranging a ring to create a beautiful image. Use your judgment and choose the type of setup that best suits your brand and products.
1. Position the Ring on the Tile
This is a secret pro tip! The white tile will help you get a white background and increase the light reflection on your ring, which will make your stones sparkle.
Use a small piece of jeweler’s putty or hot glue on the band of the ring to secure it in a standing position on the ceramic tile. This is a really beautiful way to arrange a ring to ensure buyers will be able to see all of the amazing details in your ring.
Use a tiny amount of glue on the lowest possible setting to attach the ring to the tile. You don’t want to damage your product. Just be sure when you are mounting the ring on the tile that you get it to stand straight up and down. It looks less professional if the ring is mounted on a slight angle.
2. Position the Mirror
Once the ring is securely mounted on the tile, put the mirror upright on the mount and position it on top of the white tile as shown in the image below.
3. Use a LED Light for Sparkle
Position a small LED light off to the side of your products. This light will enhance the shine and sparkle of your jewelry. Play around with different angles until you achieve the desired look. Check out the photo below for a creative approach to positioning reflectors and lights. Finding the right angles and lighting will help you achieve that bright, glowing look that’s so appealing in jewelry photography.
Take photographs of the ring from various angles by carefully rotating the tile. You can also adjust the angle of your camera to try and catch a reflection from the acrylic tile. We also recommend that you use mirrors to help reflect light back onto the product and create some sparkle in your jewelry.
Pro Bonus Tip: Use a Gray Card!
A gray card will allow you to achieve true colors in your images. Your photo editing team can use it as a guide for color correction and retouching. It will allow you to achieve a brilliant white color that doesn’t create false tones over your bright, shiny jewelry. To learn more about why this handy tool is so important and for tips on how to use it, check out our article on Achieving True Colors in Your Images.
The Final Result
Once the photoshoot is completed, upload the photos to DropBox or a similar file sharing tool for easy storage and faster sharing capabilities. The jewelry photography shoot is officially now complete and it is time for photo editing to begin! Even the best looking photographs can benefit from extra editing. Look at our final edited image below:
In post-production there are a number of additional options to further enhance your images and save you time. Once of the most common post-production techniques is color replacement. If a certain ring style is offered in different colors such as white gold, yellow gold and rose gold, the images for the additional colors can be created in post-production. By taking this approach, you can shoot a ring style once instead of multiple times, which can save you a significant amount of time.
Summing It Up - How to Photograph Rings for eCommerce
We’ve come to the end of this article on how to photograph rings. We hope that you can use our tips to help you shoot fantastic images of your products. If you need additional help editing or shooting your jewelry, don’t hesitate to contact us. We can take your photos and make them look even more amazing with editing, or we can help you with the entire photography and editing process.
Learn more about Picsera’s Jewelry Photography and Retouching Services HERE
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Picsera was founded in 2014 by David Sinai, a serious ameteur photographer who spent the first 20 years of his career working in the financial technology space. With a track record of building innovative solutions and working with offshore partners, David started Picsera to help photographers work more efficiently by enabling them to outsource their image editing. With very affordable rates and incredibly fast turnaround times, photographers from a variety of industries (eCommerce, real estate, weddings and portrait studios) enjoy larger, more successful businesses while still maintaining more time for their families, friends, and hobbies. Today, David and his team at Picsera assist all kinds of content creators with 3D modeling and rendering and video editing. When David is not working you’ll find him spending time with his family, mountain biking, or capturing landscapes throughout South Florida with either his pro cameras or drone.