Marketers and manufacturers are presented with an age-old question regarding content presentation and promotion campaigns: should we choose traditional photography or 3D rendering to get jaw-dropping pictures of our furniture?
Of course, only top-quality photorealistic product photos merit the trust of consumers and attract their attention. But conventional picture sets are costly: first, you need to create a prototype and then lease a studio with all the gear, employ stylists, a moving company, a photographer, and so on. Traditional photography is not so flexible, particularly in terms of animated shots. It takes longer to finish an entire collection, too, using multiple items of your products that you can instead sell.
However, 3D photography has a clear edge over conventional photography at a fraction of the cost and a fraction of the time. All the design and scenario pegs can be done with 3D technology. Lifestyle product photography is made easier and more beautiful with 3D rendering.