You may think you don’t know what 3D rendering is. Chances are, you’ve been encountering them everyday- during your morning commute, while browsing on your phone, or by going through magazines and catalogues. These are images that are computer-manipulated to mimic their real-life counterparts. Because of the advancements in this technology, you could be fooled into thinking a 3D rendered image is a photo captured on a camera. It provides an excellent opportunity for retail industries to innovate.
Why is 3D rendering the next big thing for businesses?
I’m a furniture store, not an animation studio- how will 3D rendering help me innovate?
During the early years of the 3D rendering process, it was only accessible to big companies and organizations. Only they had the resources to avail of 3D rendering services because there were only a few tools and few experts. It gave them an edge against their competitors because they were “innovators” in their field.
Today, big and small companies alike have started using 3D visualization for marketing and manufacturing purposes. The furniture business, in particular, has seen a wide adoption of 3D furniture renderings to help them cut down on costs and to step up their marketing strategies.