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5 eCommerce Website Mistakes Killing Your Conversions

The primary goal of an e-commerce website is to convert visitors into customers. It entails engaging a visitor effectively from the minute they arrive on a site, and guiding them until they make a purchase. This requires an ongoing process of website optimization to ensure the best user experience.

Many e-commerce platforms such as Shopify, have enabled businesses to easily optimize their site without needing much coding or design knowledge. While this is a truly beneficial offering for small business owners, it can also lead to making mistakes that jeopardize conversions.  Learn from these top 5 mistakes that could be costing your business revenue growth.

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5 Pro Tips to Optimize Amazon Product Listings

5 Pro Tips to Optimize for Amazon

"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient." - Jeff Bezos founder and CEO of Amazon

Amazon is not only the world’s largest e-commerce site, but it is also a powerful search engine. Your product pages must employ the best SEO practices for the Amazon algorithm to bring your target customers to your products. Optimizing your content for Amazon is a slightly different procedure from what you have learned to do for Google.

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