There is an exclusive club online and its membership is reserved for an elite few. We’re talking about making it to the first page on a search engine. If you get there, you can benefit from having additional exposure and in turn, higher conversions. The search engine results page (SERP’s) are defined by an algorithm that chooses to reward those sites that adhere to best practices and offer the the most valuable information to users. Great SEO could get you in the front door and onto the first page. Often forgotten, image optimization plays a key role in SEO and website rankings. Here, we’ll go over tips on how to optimize images to have good rankings. Let’s get started!
So What is SEO, Actually?SEO is an acronym for “search engine optimization” and it is the process whereby one gets more online user traffic from organic/ natural search results. This means you can’t pay for it. It involves what are called on-site and off-site factors. On-site factors are the ones we can manage from our website such as articles, guides, website structure, image optimization, and more. Off-site factors are the ones outside our website that have an influence in our rankings. These may be guest posts on third party sites, social media, or other. Google hasn’t spilled the perfect recipe to get top rankings, but after years of testing, many marketers have discovered some of their secrets.
How to Rank Higher Thanks to Image OptimizationOptimized product images not only drive conversions, but also help with rankings if they are properly optimized. Similarly to how you would optimize images for social media, using a proper title, description, and alt tags, apply to images that are used on an e-commerce site, or blog article. Start optimizing your images by following these tips:
- Don’t keep the default file name the camera assigns to the images. Rather, use a keyword rich file name that can easily be read by the search engine algorithm that crawls images as well as text on the site. In this way, your images will be recognized by the search engine and categorized properly.
- Image descriptions must be in clear, plain English
- Check site analytics to determine what keywords are ranking high in your industry, and use those creatively in a descriptive file name. Use Google’s Adwords Keyword Planner to find the perfect words for your product or offering.
- Image captions are essential for SEO as people don’t usually read an entire text. They are scanning headlines and the image with its caption. (the latter are read 300% more times than all of the body copy)
- Using Alt tags not only brings SEO value to e-commerce sites and contributes to higher SERP’s, they also come into play when screen readers, used by visually impaired people, inform the user about the details of the image.