Useful eCommerce and Photography Tips
SEO: 7 Ways to Jumpstart an Ecommerce Blog This post by Jill Kocher of Practical eCommerce teaches 7 tips that make an eCommerce blog interesting… Read More »Useful eCommerce and Photography Tips
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David Sinai
Black and White Photography in California by David Sinai, Picsera’s Co-Founder
Several frames captured to create an HDR and edited in Lightroom to appear like an infrared image. When you don’t have a wide angle… Read More »Black and White Photography in California by David Sinai, Picsera’s Co-Founder
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Sales Manager We are hiring a sales manager with experience selling software and/or services to eCommerce businesses. This position reports to the company founder and offers… Read More »We’re Hiring…
5 eCommerce Website Mistakes Killing Your Conversions
The primary goal of an e-commerce website is to convert visitors into customers. It entails engaging a visitor effectively from the minute they arrive on a site, and guiding them until they make a purchase. This requires an ongoing process of website optimization to ensure the best user experience.
Many e-commerce platforms such as Shopify, have enabled businesses to easily optimize their site without needing much coding or design knowledge. While this is a truly beneficial offering for small business owners, it can also lead to making mistakes that jeopardize conversions. Learn from these top 5 mistakes that could be costing your business revenue growth.
5 Pro Tips to Optimize Amazon Product Listings
5 Pro Tips to Optimize for Amazon
"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient." - Jeff Bezos founder and CEO of Amazon
Amazon is not only the world’s largest e-commerce site, but it is also a powerful search engine. Your product pages must employ the best SEO practices for the Amazon algorithm to bring your target customers to your products. Optimizing your content for Amazon is a slightly different procedure from what you have learned to do for Google.
Easy Tips to Optimize Images for SEO
There is an exclusive club online and its membership is reserved for an elite few. We’re talking about making it to the first page on a search engine. If you get there, you can benefit from having additional exposure and in turn, higher conversions.
How to Optimize Ecommerce Product Pages for Higher Conversions
An ecommerce product page is a canvas of potential conversions depending on how you “paint” it. That seemingly small page offers a myriad of clever optimizations to get customers to push the “add to cart” button. Use these examples as a check list against your existing product page to make sure you are making use of every opportunity to convert. If you are setting up your first ecommerce site, these tips can help you shape an ideal ecommerce product page.
Product Photography Pricing: Inhouse vs Outsourcing Costs
As more and more retailers continue to swap brick and mortar stores for ecommerce ones, product photography has become increasingly important. This has brought issues and bottlenecks to the selling process. Before, retailers just had to purchase products and place them in stores, now they have to prep, photograph, edit, and upload photos as fast as possible to sell and turnaround inventory fast. And all this workflow has to be completed while keeping product photography costs low and quality standards high.