Photography Roundup: Lighting Techniques
In this week’s roundup, we’ll talk about lighting techniques. Lighting is one of the most important factors in creating a high-quality photo. It can help… Read More »Photography Roundup: Lighting Techniques
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5 Mistakes to Avoid with Product Photography
Do your product images look too dark or too light? Or maybe they just look off and you don’t know why? Chances are you’re having lighting issues. Proper lighting is one of the most important factors in good photography, so it can make or break your images. So much so, that many lighting mistakes are unfortunately unfixable in post production (photo editing).
And we all know how important it is to shoot high-quality images of our products. There’s no way around it. Good photos sell products. Bad photos push buyers away.
Here at Picsera, we see it all. We see good product photos that we then polish and turn into amazing images to help sell products. But we also see terrible product photos that no matter how hard we try we just can’t fix.
To help all our ecommerce store owners, we’ve compiled our list of the top 5 major product lighting mistakes to avoid at all costs. Avoid these errors to enhance the quality of your images and have better looking products on your site. Let’s get started!
Step by Step Guide to Photograph Earrings for eCommerce
How to Photograph Earrings for your Jewelry Business Each type of jewelry has its own set of challenges. They arise mainly from the complexity of… Read More »Step by Step Guide to Photograph Earrings for eCommerce
Best eCommerce and Photography News of the Week
Another Friday, another great roundup of news curated for our e-commerce and photography readers….enjoy!
Roundup: eCommerce and Technology News
As technology keeps evolving, we need to stay on top of the latest trends to remain competitive in the market. Read the latest news below:… Read More »Roundup: eCommerce and Technology News
Easy Tip to Achieve True Colors in Your Images
You just took a shot of a beautiful magenta shirt, you go to upload it to your computer and it looks pink! No problem, you could just edit it, right? Hmm…not exactly. You can play around editing one photo, but when you have hundreds of photos that have to be true to color, the problem becomes much bigger.
Jewelry Photography Tips for the Non-Pro
Ask any professional photographer, and they will tell you just how difficult it is to take high-quality shots of jewelry. The very nature of the product creates the challenge. Small and highly reflective items make it difficult to capture accurate photographs of the items. If you are running an e-commerce business, you know how important it is to capture accurate images of your jewelry. Nothing is worse than a dissatisfied customer who feels that the product they purchased isn’t reflective of the images you placed in your online store.
6 Essential Jewelry Marketing Tips to Improve Your Presence Online
The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.
However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.
To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online.
Why and When to Outsource Product Photo Editing
This answer was originally written in response to a Quora question
If you’re asking this question, I’m guessing you’re a pro photographer or e-commerce business. I’m going to answer this question from a business perspective since it applies for photographers and e-commerce businesses.Read More »Why and When to Outsource Product Photo Editing
Easy to Follow Product Photography Tips for E-Commerce Businesses
If there’s one thing I’ve learned from e-commerce is that images communicate with potential buyers in ways that words just can’t. It was an important lesson to learn, and I learned it the hard way. I started my site several years ago. I pictured the money rolling in. I pictured myself selling to millions.Read More »Easy to Follow Product Photography Tips for E-Commerce Businesses