In this week’s roundup, we’ll discuss about some new technology… Read More »What Does the Future Hold for Ecommerce and Photography?
In this week’s roundup we’ll talk about lighting techniques. Lighting… Read More »Photography Roundup: Lighting Techniques
Ask any professional photographer, and they will tell you just how difficult it is to take high-quality shots of jewelry. The very nature of the product creates the challenge. Small and highly reflective items make it difficult to capture accurate photographs of the items. If you are running an e-commerce business, you know how important it is to capture accurate images of your jewelry. Nothing is worse than a dissatisfied customer who feels that the product they purchased isn’t reflective of the images you placed in your online store.
The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.
However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.
To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online.
Amazon product image requirements can seem daunting, but don’t worry, here we have compiled the full list of requirements.
In general, Amazon wants clear images that are true to the actual product and have minimal props. In other words, they just want to make sure customers get an accurate representation of the product they will receive. The primary image is called MAIN and is the most important photo in your gallery. You can provide up to 8 alternative images.Read More »The Simplified List of Amazon Product Image Requirements