Andrea Mendoza


5 Mistakes to Avoid with Product Photography

Do your product images look too dark or too light? Or maybe they just look off and you don’t know why? Chances are you’re having lighting issues. Proper lighting is one of the most important factors in good photography, so it can make or break your images. So much so, that many lighting mistakes are unfortunately unfixable in post production (photo editing).

And we all know how important it is to shoot high-quality images of our products. There’s no way around it. Good photos sell products. Bad photos push buyers away.

Here at Picsera, we see it all. We see good product photos that we then polish and turn into amazing images to help sell products. But we also see terrible product photos that no matter how hard we try we just can’t fix.

To help all our ecommerce store owners, we’ve compiled our list of the top 5 major product lighting mistakes to avoid at all costs. Avoid these errors to enhance the quality of your images and have better looking products on your site. Let’s get started!

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Jewelry Photography Tips for the Non-Pro

Ask any professional photographer, and they will tell you just how difficult it is to take high-quality shots of jewelry. The very nature of the product creates the challenge. Small and highly reflective items make it difficult to capture accurate photographs of the items. If you are running an e-commerce business, you know how important it is to capture accurate images of your jewelry. Nothing is worse than a dissatisfied customer who feels that the product they purchased isn’t reflective of the images you placed in your online store.

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6 Essential Jewelry Marketing Tips to Improve Your Presence Online

The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.

However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.

To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online.

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The Simplified List of Amazon Product Image Requirements

Amazon product image requirements can seem daunting, but don’t worry, here we have compiled the full list of requirements.

In general, Amazon wants clear images that are true to the actual product and have minimal props. In other words, they just want to make sure customers get an accurate representation of the product they will receive. The primary image is called MAIN and is the most important photo in your gallery. You can provide up to 8 alternative images.

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11 Creative Ways to Increase Portrait Sales

It’s no secret that the photography market has changed. We are living in challenging times. Portrait photographers are now battling a multitude of factors that affect profitability. The good news is that there are a lot of creative methods of increasing your sales from portrait sessions. It’s time to start thinking outside of the box. Consider how you can impress clients and encourage them to value your work.
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