Technology & Tips

Picsera

Product Photography Pricing: Inhouse vs Outsourcing Costs

As more and more retailers continue to swap brick and mortar stores for ecommerce ones, product photography has become increasingly important. This has brought issues and bottlenecks to the selling process. Before, retailers just had to purchase products and place them in stores, now they have to prep, photograph, edit, and upload photos as fast as possible to sell and turnaround inventory fast. And all this workflow has to be completed while keeping product photography costs low and quality standards high.Read More »Product Photography Pricing: Inhouse vs Outsourcing Costs

Picsera

5 Mistakes to Avoid with Product Photography

Do your product images look too dark or too light? Or maybe they just look off and you don’t know why? Chances are you’re having lighting issues. Proper lighting is one of the most important factors in good photography, so it can make or break your images. So much so, that many lighting mistakes are unfortunately unfixable in post production (photo editing). And we all know how important it is to shoot high-quality images of our products. There’s no way around it. Good photos sell products. Bad photos push buyers away. Here at Picsera, we see it all. We see good product photos that we then polish and turn into amazing images to help sell products. But we also see terrible product photos that no matter how hard we try we just can’t fix. To help all our ecommerce store owners, we’ve compiled our list of the top 5 major product lighting mistakes to avoid at all costs. Avoid these errors to enhance the quality of your images and have better looking products on your site. Let’s get started!
Read More »5 Mistakes to Avoid with Product Photography
Picsera

6 Essential Jewelry Marketing Tips to Improve Your Presence Online

The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.

However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.

To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online.

Read More »6 Essential Jewelry Marketing Tips to Improve Your Presence Online