As more and more retailers continue to swap brick and mortar stores for ecommerce ones, product photography has become increasingly important. This has brought issues and bottlenecks to the selling process. Before, retailers just had to purchase products and place them in stores, now they have to prep, photograph, edit, and upload photos as fast as possible to sell and turnaround inventory fast. And all this workflow has to be completed while keeping product photography costs low and quality standards high.Read More »Product Photography Pricing: Inhouse vs Outsourcing Costs
Technology & Tips
In this week’s roundup, we’ll discuss about some new technology… Read More »What Does the Future Hold for Ecommerce and Photography?
Necklaces Photography for Beginners This guide is meant specifically for… Read More »How to Photograph Necklaces: A Simple Guide for Businesses
In this week’s roundup, we’ll talk about lighting techniques. Lighting… Read More »Photography Roundup: Lighting Techniques
How to Photograph Earrings for your Jewelry Business Each type… Read More »Step by Step Guide to Photograph Earrings for eCommerce
The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.
However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.
To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online.