Tuesday Tip: How to Get the Money Shot
Today’s photography tip teaches how to get the money shot! Watch this short video to find out the secret that the world’s top photographers have… Read More »Tuesday Tip: How to Get the Money Shot
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15 Tips to Build and Manage a Team Successfully
A business’ success is strongly dependant on its team. A weak, unmotivated team can slow the business down and prevent it from reaching its full… Read More »15 Tips to Build and Manage a Team Successfully
Useful eCommerce and Photography Tips
SEO: 7 Ways to Jumpstart an Ecommerce Blog This post by Jill Kocher of Practical eCommerce teaches 7 tips that make an eCommerce blog interesting… Read More »Useful eCommerce and Photography Tips
Black and White Photography in California by David Sinai, Picsera’s Co-Founder
Several frames captured to create an HDR and edited in Lightroom to appear like an infrared image. When you don’t have a wide angle… Read More »Black and White Photography in California by David Sinai, Picsera’s Co-Founder
We’re Hiring…
Sales Manager We are hiring a sales manager with experience selling software and/or services to eCommerce businesses. This position reports to the company founder and offers… Read More »We’re Hiring…
5 eCommerce Website Mistakes Killing Your Conversions
The primary goal of an e-commerce website is to convert visitors into customers. It entails engaging a visitor effectively from the minute they arrive on a site, and guiding them until they make a purchase. This requires an ongoing process of website optimization to ensure the best user experience.
Many e-commerce platforms such as Shopify, have enabled businesses to easily optimize their site without needing much coding or design knowledge. While this is a truly beneficial offering for small business owners, it can also lead to making mistakes that jeopardize conversions. Learn from these top 5 mistakes that could be costing your business revenue growth.
5 Pro Tips to Optimize Amazon Product Listings
5 Pro Tips to Optimize for Amazon
"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient." - Jeff Bezos founder and CEO of Amazon
Amazon is not only the world’s largest e-commerce site, but it is also a powerful search engine. Your product pages must employ the best SEO practices for the Amazon algorithm to bring your target customers to your products. Optimizing your content for Amazon is a slightly different procedure from what you have learned to do for Google.
Easy Tips to Optimize Images for SEO
There is an exclusive club online and its membership is reserved for an elite few. We’re talking about making it to the first page on a search engine. If you get there, you can benefit from having additional exposure and in turn, higher conversions.
The Ultimate Toolbox to Photograph Clothing Like a Pro
Tools for Your Perfect Clothing Photography Clothing photography is a little different from shooting other kinds of products. If you’re shooting necklaces or earrings, the… Read More »The Ultimate Toolbox to Photograph Clothing Like a Pro
How to Photograph Handbags: 7 Easy Tips for eCommerce Retailers
In past articles, we’ve discussed the finer details of shooting jewelry. Now it’s time to move on and discuss how to photograph handbags.
